Thursday 17 February 2011

Tagline(s) for "Chasing the Dream" by Myles McCaulskey

Firstly, what is a Tagline:
A tagline a branding Slogan typically used in marketing materials and advetising in different areas of media. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product e.g. "Just when you thought it was safe to go back in the water..." which was from the 1978 production of Jaws 2. This was done to reinforce the audience's memory of a product.





"Chasing the Dream" Tag Line(s)
Our group wanted to maximise the success of our film "Chasing the Dream" by attributing a unique tag line to the film poster and here are a few ideas we have come up with:

"...One man, One Dream, One Destiny..."

"...One, man, One Dream, One Choice..."

"...To Mop, To clean, To Chose..."

"...With a little belief I had a Dream..."

"...Would you ever think a Dream could become a reality? Well..."

              
"...Cleaning up a future, Living the British Dream..."

"...Life's Not always fair, but with one belief Au Contraire..."

"...Never let go of your Dream, its all written in the stars..."

"...A little bit of Graft, Gets you in your Path..."

"...Cleaning today, Dreaming tonight, Reality..."

All of these taglines, gave the audience an insight into what is to be expected in the film, however, after close administration from our group we decided that our best options were:

"...One man, One Dream, One Destiny..."

"...With a little belief I had a Dream..."

"...Life's Not always fair, but with one belief Au Contraire..."

"...Never let go of your Dream, its all written in the stars..."
"...One, man, One Dream, One Choice..." 

After drafting down our tag lines we believed that the best Tag line for "Chasing the Dream" was:


"...One man, One Dream, One Destiny..."


We chose this Tag line because it enhances the Rule of Three and provides the audience with the bare backbone of "Chasing the Dream" providing the audience with what may be seen in the film. This is the idea tag line for our film and I hope that it will be memborale when attributed to our film.

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