Tuesday 25 January 2011

What Is The Purpose Of A Magazine Film Review? by Myles McCaulskey

Film Review magazines first appeared in the United States of America in 1950 and were initially created for a 3-issue trial run. Originally it was titled "ABC Film Review" due to being tied in with ABC cinemas. America had a close relation to Britain in regards to Film Magazine Review as it was an American Film Company but it was published by Associated British in association with Pathé and produced by Axtell Publications Ltd. of London. After the trial's success it became a full monthly magazine from January 1951. The creation of Film Magazine was born.





Moreover, the ultimate purpose of a magazine film review is to directly illustrate, exclaim and provided the audience with information and third person opinions on upcoming films that are to be released at the Box Office in the up coming weeks. This is done as Film Review Magazines like well known British Magazine “Total Film” “Kamera” and “Uncut” provide the audience with a general plot and synopsis of the film. Through this film reviewers like Ginette Vincendeau working for “Sight and Sound” Magazine provide an in depth and detailed synopsis of the film, providing the audience with the entirety of the film within one article by a film reviewer. However this may vary between Film Review Magazines as it is commonly known that “Sight and Sound Magazine” provide the audience with a detailed synopsis on up-and-coming films e.g. the 2011 Production of Black Swan or 2010 Production of the King’s Speech. Moreover, Sight and Sound Magazine are also notorious for giving away many spoilers within their articles, making the viewing of the movie almost pointless to the audience.


Furthermore, Film Review Magazines also provide objective opinions and third party recommendations on the film under review. This means that a typical review on a film would provide the audience with an opinion on the actors in the film but, also commentary on the director's style and narrative structure. This is generally capped with an overall viewpoint on the production of the film the main director and producer in question. This is usually done through a star rating system from 1 being Tragic or Unacceptable e.g. the 2004 production of Catwoman, to 5 being excellent, outstanding and a must see film e.g. the 2010 James Cameron production of Avatar.  Overall, the main function of Film Review Magazines is to offer guidance to the audience about what films to see, practically deploying the audience with more information about the film in question then the film’s film poster which only provides the audience with a minute element of the plot and synopsis of the film.


In addition, the impact of a magazine film review can be vital to the success or failure of contemporary films at the Box Office. Many members of the audience rely on the opinions of film critics in order to decide what films they should view at the cinema. Film magazine reviews often provide the audience with a brutal or harsh opinion on the film. This is primarily to subsequently inject an objective balance for people to read unbiased reviews of a film, in question. An example of bad film reviews can be seen from the 2004 production of Catwoman staring Halle Berry and the 2010 Production of R.E.D starring Bruce Willis which both received strong criticism by critics leading to a large deficit at the Box Office. This could be drawn from the Bad film Reviews and therefore illustrates the limitations of a bad magazine film reviews.

The Review of Catwoman can be seen at




The Review of R.E.D can be seen at:




On the other hand, a good review from a film critic can lead to a films success with the audience and sufficient revenue at the box office, further establishing the director or the producer to the audience e.g. James Cameron and Avatar, or illustrating a breakthrough for a person in the film in question e.g. the Directing skills of Clint Eastwood in “Gran Torino” a good review from a harsh critic is significant to the audience who may follow the view of a critic in a magazine like Total Film which comes out 13 times a year and talks about forthcoming films. Moreover, examples of good Magazine film reviews can be seen in the 2010 production of the King’s Speech, the 2009 Production of James Cameron’s Avatar and the 2011 production of the Black Swan, which have all or are still receiving success and the UK and Global Box Office to date.

Reviews of the King’s Speech can be found at:






Reviews of the Black Swan can be found at:






Review of the Avatar can be found at:






Overall, the main purpose of a magazine film review is to address audiences who are looking for an objective professional third party opinion on the suitability of a film for the audience reading. Furthermore, many people will look to their favourite film critic e.g. Jamie Graham from Total Film, or Phillip Kemp from “Sight and Sound” to view a film as they trust the opinion of critic and use this opinion to correspond to what they see at the cinema. Film Reviews provide the audience with an in depth synopsis of the film allowing the audience to establish whether the film will be suitable to them. This also helps the audience see the embarking of new actors into the market of film and witness how new producers like Clint Eastwood cope with Hollywood demands. This can be supported as niche and alternative audience would be spurred to read the Film Review Magazine Little White Lies, which looks to expertly and critically assess the films at the Box Office, whilst the opposing audience may read in-house cinema film review magazines like Vue’s “PreVue” which looks to positively promote films at the Box Office to make revenue for their cinema. Ultimately, the main purpose of a Magazine Film Review is to directly illustrate, exclaim and provided the audience with information and third person opinions on upcoming films that are to be released at the Box Office in the up coming weeks. Thus offering guidance to audiences about what films are ideal to see at the cinema.

What are the conventions of magazine page layout?



Magazines these days tend to be designed on the audience. Aspects like columns, which are used to formalise information. For example sormalising information in smaller columns makes the page look more organised and also allows more room for text. whereas using larger columns gives the impression of the publisher and editors wanting to fill up the page. Font and typography on the other hand tend to add charcter to the text, acting as an eye catcher and normally evolves round n iconic phrase. Headings of magazine pages tend to be the most iconice phrase on the page. It's font and layout tends to be in block capitals or old and out standing on the page to reflect the movie or to act as attention grabber. Sub headings written to act almost like a synopsis for the up coming texts. The photograph is the key aspect of film review ages as the wrong image can portray the wrong idea of what the magazine is tring to infrom. whereas the right picture could greatly emulate what the magazine is all about and their tone towards a film.

The factors annotated in this image highlight all the major conventions integrated in most film reviews, this is mainly done to fulfill the needs of capturing attention, informing and reviewing films that are relevant to the audience or population. This review was created to reveal the key moment of the film, which is the love scene. Furthermore, The layout of this review can be seen to be a more middle to working class aim due to the fact that the column structure used on the page doesn't portray a lot of detail about the film. It's portrayed in this sort of way as this film is relevant to the youth as well as adults therefore the magazine would be likely to vary the amount of detail and vocabulary used in the text, in order to relate to the youth as well as keeping the interests of the mass audience. Therefore, this article reveals that magazines these days have a main aim to inform the population, no matter their age race or gender they must fulfill a purpose of capturing the attention of the audience and also giving a relevant synopsis of the film. This is evident through the blown up picture that takes up a lot of the page. Although this might be done to fill up space it is also created to capture the eye of its target audience. Using a picture like this almost resembles the background of the film as the film is based around the romance between the two characters mentioned in the picture.





Magazine reviews are essential for a films promotion and how successful it is. A bad review easily results to the potential of the film dropping dramatically. A key example of this situation is catwoman. A film that managed to give the film reviewers a very easy job as it was slated by film reviewers that leas to the film performing drastically badly in comparison to the batman franchise. Th film received bad reviews that managed to put of number of audiences that was thinking to watch the film.





Whereas a film like inception was hailed by reviewers for its complexity in the plot and is visually outstanding. This managed to propel the amount of people that was interested in the film allowing the film to rope in more audience that it originally had in mind.






















Monday 24 January 2011

What Are The Main Film Magazines in the UK? by Myles McCaulskey

A film magazine review allows the audience to receive a 3rd party recommendation on the new films airing at the box office, giving the audience an opinion on what is the best to see. This lucrative business has attracted many institutions within the UK who all look to provide the best information to the audiences and gain the largest audience in film magazine reviewing. Here are a few example of the main Film magazines within the UK and what they specifically contribute towards the film industry and art of reviewing.

         
Empire
Empire features news, reviews, top movies, upcoming releases, and box office results in the UK. This is also alternatively done through an online forum and many more ways.

         
Film Comment
Quality magazine providing articles on films old and new, foreign and domestic, narrative and documentary.

        
Future Movies
British movie review guide features profiles of new movies, cinema releases and latest DVD reviews.

     
Guardian Unlimited Film
Film news and reviews from the Guardian and Observer newspapers.

          
Kamera
Intelligent UK magazine that mainly concentrates on art house and independent films.

Sight and Sound
Well-known magazine from the British Film Institute. Features top ten movies, the best film music, in-depth interviews, retrospective articles and news.


Uncut
Popular UK music and film magazine. Features hundreds of music and movie reviews, interviews and news.

                                                                  Total Film
Total Film is a British film magazine published every four weeks by Future Publishing. offers film, DVD and Blue-ray news, reviews and features. It is one of the largest circulation English-speaking film magazines in the world. Guest editors have included Peter Jackson, Kevin Smith, and Ricky Gervais and Stephen Merchant.

Total Film provides a range of features, from full-length interviews and photo shoots with established and up-and-coming actors and directors, to major film previews and retrospective pieces. All issues contain the Total Film Interview — an in-depth chat with a celebrated actor or director, along with a critique of their body of work; the Abridged Script - a one-page parody of a recent release and Total Film loves..., a one-page celebration of a film, a scene or a performance.






Box Office
Box office looks at films, which are Top Ten in the Box Office, and reviews them accordingly. 


MovieScope
Magazine explores the various aspects of filmmaking from the perspective of the filmmakers themselves.

Moreover, with the influx of online blogging sites and forums like Twitter etc, the British and International film review market have changed their distribution which has led to online versions of these magazines and also a range of other online magazines competing for online audiences. Here are a few British and International Online Film Magazines in the UK:
Close Up
Online UK film magazine. Find reviews, features and interviews for new cinema and DVD releases, articles on independent, low-budget and regional filmmaking, more.

Eye For Film
UK site with movie reviews, news, critique and festival coverage.

 
Preview
International magazine packed with information on the latest big screen movies.


Rotten Tomatoes
Reviews and previews of Hollywood movies and videos from the nation's critics.

Screen
Online edition of the Bollywood weekly magazine offering Indian movie news and interviews with stars.

Screendaily
Daily film industry news from around the globe, reviews from the world's leading festivals and box office comment from every major territory.

Both Magazines and Online sites have their own unique style, layout and, content, and mode of address as these institutions look to find the correct unique Selling Point to attract the largest amount of audiences in this intellectual field. I will explain tthis further by talking about how some of the leading UK Film Magazines differ in style, layout, content and mode of address.

The conventions of film posters

I have anotated the this poster of the Hulk in order to portray the technical codes and conventions that are normally incorporated into most comercial posters.
The Incredible Hulk(2009) : This film incorporates the main conventions of film posters. First of all this poster was designed using the rule of thirds effect. This could have been done due to the fact that the main character evolves into the creature that is shown behind him. Furthermore, the poster gives a hint to were the film/events of the film occurs and due to the incorporation's of city sky scrappers it can be concluded that this film takes place in New York.


The posters background has been purposely been chosen to be a dark background to highlight the main character, also the fact that the monster is directly behind him infers that the main character shown in the poster would be the one that evolves into this creature. In addition, the poster instantly reflects that this film is a big budget film produced in Hollywood due to companies like "Marvel" mentioned in the production line up.

The poster indicates that the conventions incorporated into film posters are almost the to give the audience a synopsis to the plot of the film giving vital but not too revealing information to persuade audiences to watch the film. In this case placing the Hulk behind the main characters instantly raises questions within the readers mind to how and what occur to inflict this monstrous change.

Most film posters these days tend to contain the title of the film as an obvious factor. The actors of the film not just listing the main actor. The release date and the background image that gives a hint to the audience about the type of film and genre it will uphold.

A key example of a good film poster that upholds the main features and conventions of film posters is "Three Kings." This film poster has the iconic image that instantly hints at the fact that this film may be based on the Japanese dynastic era.

It has conventions of the title which is in bold and chosen with a certain font to resemble the times of when swords and knives were the key weapons of battle, which justifies why the font has sharp and straight lines.

This poster also has a convention that i haven't mentioned in the past analysis which is the "Tag line". To develop on the plot and also sort of revealing the information of the background of the movie without revealing the whole plot.
Another iconic film that upholds most of the conventions of the film conventions is Casablanca which highights the posters that advertise "vintage" films. it shows that the posters in the ast also share the same aim of modern posters today.
This film hs the two key charaters highlighted in colour, whereas the less imortant charaters are shown in black and white. Another aspect of this poster that relates to conventions in modern posters is the design of the title which stands out from the whole page. Also having the production company's name standing out from the background.
This is relavant because it shows that even though time has change the prospects of producing film posters are still the same. In aspects of giving out a little information to draw in the outside audience and get them interested enough to see the movie.

Friday 21 January 2011

Research on thr themes of our film

Themes are the fundamental part for the creation of short films and even mainstream movies. However, British short films tend to adopt themes that tend to relate to the British nation rather than using mainstream and better known themes. To decide on the British themes we would like to incorporate in our short film we have explored a variety of existing themes in Britain and decided which of these iconic themes best suits our film.

The first theme that I, Myles and Daniel thought of was gang violence, crime, youth violence, and gun crime. This is quiet an obvious choice of theme by my group due to the fact that we are teenagers ourselves therefore we have witnessed or re greatly informed about violence that teenagers are involved in these days. This factor is classified as a heavy issue in Britain due to the statistics shown on the headliners website that states 26 young people were killed in a gun or knife crime in London alone. Therefore putting this theme as one of the forerunners of the variety of themes associated with Britain. A key short film that explores the youth and there recklessness is Gravity.


Another theme that we are thinking about incorporating into our short film is the key national identity of Britain which is multiculturalism. Multiculturalism is. This genre is a factor in society that began to arise after the Second World War, where people were migrated into Britain from the British colonies in order to sustain British factories and economy, this lead to Britain becoming a more diverse nation. The theme that shows change in society to accept ethnic and religious minorities is further accepted by a BBC report by Professor Sir Bernard Crick. He believes "I see no incompatility between multiculturalism and britishness. Britishness must be part of multiculturalism." This suggest that we are now in an age were multiculturalism is accepted as one of the highlights of British culture and prestige.

The last theme we have considered is social realism. Social Realism in cinema is a style that finds its roots in the Italian neorealism movement known for naturalistic. It is considered Britain's main form of cinematic style, and currently portrayed at the front of short film genres. One of the first British films to emphasize realism's value as social protest was the 1902 film from U.K director and Scottish born film pioneer James Williamson, A Reservist Before the War, and After the War which memorialized the Boer War serviceman coming back home to unemployment. Repressive censorship during 1945-1954 prevented British films from more radical social positions.