The conventions of film posters

I have anotated the this poster of the Hulk in order to portray the technical codes and conventions that are normally incorporated into most comercial posters.
The Incredible Hulk(2009) : This film incorporates the main conventions of film posters. First of all this poster was designed using the rule of thirds effect. This could have been done due to the fact that the main character evolves into the creature that is shown behind him. Furthermore, the poster gives a hint to were the film/events of the film occurs and due to the incorporation's of city sky scrappers it can be concluded that this film takes place in New York.

The posters background has been purposely been chosen to be a dark background to highlight the main character, also the fact that the monster is directly behind him infers that the main character shown in the poster would be the one that evolves into this creature. In addition, the poster instantly reflects that this film is a big budget film produced in Hollywood due to companies like "Marvel" mentioned in the production line up.

The poster indicates that the conventions incorporated into film posters are almost the to give the audience a synopsis to the plot of the film giving vital but not too revealing information to persuade audiences to watch the film. In this case placing the Hulk behind the main characters instantly raises questions within the readers mind to how and what occur to inflict this monstrous change.

Most film posters these days tend to contain the title of the film as an obvious factor. The actors of the film not just listing the main actor. The release date and the background image that gives a hint to the audience about the type of film and genre it will uphold.

A key example of a good film poster that upholds the main features and conventions of film posters is "Three Kings." This film poster has the iconic image that instantly hints at the fact that this film may be based on the Japanese dynastic era.

It has conventions of the title which is in bold and chosen with a certain font to resemble the times of when swords and knives were the key weapons of battle, which justifies why the font has sharp and straight lines.

This poster also has a convention that i haven't mentioned in the past analysis which is the "Tag line". To develop on the plot and also sort of revealing the information of the background of the movie without revealing the whole plot.

Another iconic film that upholds most of the conventions of the film conventions is Casablanca which highights the posters that advertise "vintage" films. it shows that the posters in the ast also share the same aim of modern posters today.

This film hs the two key charaters highlighted in colour, whereas the less imortant charaters are shown in black and white. Another aspect of this poster that relates to conventions in modern posters is the design of the title which stands out from the whole page. Also having the production company's name standing out from the background.

This is relavant because it shows that even though time has change the prospects of producing film posters are still the same. In aspects of giving out a little information to draw in the outside audience and get them interested enough to see the movie.