These two posters of the film ‘the Italian job’ can be seen to have changed over time in many different ways. The main change can be seen to be that the original poster was created for a British audience, which can be seen through the background containing the colours of the union jack, as well as the iconic red white and blue mini coopers that go with the film while the more modern one has a simple black-fade-into-white background with yellow stripes down the middle. There has been no inclusion of any of the icons from the original film to show it being a revamp of the classical film. This shows it to have been made for an international audience. This change in the audience can said to have been a modern feature, as back in the 1960s films would have been created for a more national audience, than international. This signifies a change in the genre of the movie from a crime fighter, to a more action thriller. The modern poster can be seen to follow the normal conventions of a film poster, with the tagline being made up of repetition and alliteration and containing the names of famous movie stars within the film. This feature can also bee seen on the original poster, but there is no catchy tagline, to give a hint to what the film itself is about. Both films can be seen to incorporate the billing box, but the modern poster has more information within it, than in the old poster. The title within the old poster is also much bigger and in bolder letters and the word ‘Italian’ can be seen to have been coupled with a flag, at the edge of the poster. This would be to send a message to the audience of the film being based on an international ploy, despite the film being British.
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